You don't need to constantly churn out content in order to have a blog on your website - as long as you have something useful and interesting to say, and can commit to a regular content schedule, it's a worthwhile venture.
Setting up a website form where people can sign up to receive your exciting email communications? You might be tempted to gain as many email sign-ups as you can - but you should read on and learn why it's best to go with quality over quantity.
A content audit is an inventory of your site, and can help you on your quest to publish useful and usable content that meets both audience and business needs. But content audits are hard - so where to start?